Why Zero-Party Data? Create More Personalized Experiences for Your Customers

Zero-Party Data Delivers the Insights That Make All the Difference

Customers are inundated with product offers and messaging, yet rarely do they feel special or understood. Zero-party data revolutionizes the marketer-customer relationship by creating more personal and well-informed experiences. Unlike third-party and first-party data, zero-party data is information that consumers deliberately share with brands to help them better understand their preferences.

  • Increase Brand Trust

    Consumers have become more cautious in sharing their information. When they engage privately with your ads, they’re trusting your brand.

  • Ensure Data Accuracy

    Data is current and accurate as users provide their information with the intent of being contacted.

  • Garner Deeper Insights

    Create customized user input forms to gather meaningful information so you can have deeper understanding and more personal communication going forward.

  • Increase Engagement

    Our precision targeting results in high engagement rates. You’ll acquire new prospective customers along with their shared preferences.

  • Lower Acquisition Costs

    Vastly improve your acquisition costs. Unlike traditional advertising, you only pay when a consumer engages with your brand.

  • Improve Campaign Results

    With more accurate and detailed subscriber information, targeted campaigns can generate upwards of 40% more revenue.

  • Gain Competitive Advantage

    Create your own unique, highly-detailed, and customized data sets for long-term strategic planning. You’ll have an unparalleled advantage over your competitors.

  • Own Your Data

    Start building your most valuable marketing asset by getting to know your customers’ preferences. They’re sharing their interests and permission for you to provide more of what they’re looking for.

Curious How It All Works?

Read up on our client success stories to learn how AdQuire’s zero-party data acquisition strategies deliver data that repeatedly drives marketing success.