Step2 Case Study

Challenge

As the largest American manufacturer of preschool and toddler toys, Step2 was looking for ways to grow their digital footprint while enhancing the online experience for existing customers and new potential customers.

To achieve those goals, the Step2 team identified their need for a solution capable of improving email open, click-thru, and conversion rates while growing their existing in-house marketing & subscriber lists.

Despite initial concerns about working with a third-party partner and solution, Step2 recognized the value that the AdQuire platform had to offer.

The Solution

Once on the AdQuire platform, Step2 was able to implement multiple campaigns designed to reach and engage their target markets. Included among those campaigns were efforts designed to:

• Increase enrollment rates for Step2's “Birthday Club”

• Reach both “Black Friday” & “Cyber Monday” customers

Following user sign-up across all of their subscriber opt-in campaigns, the AdQuire platform delivered customized, real-time welcome emails.

“AdQuire helps us generate significant volumes of opt-in email addresses very quickly—we tell them our volume goals/needs and they are able to exceed every requirement we have given them. They hold themselves accountable and allow us to dedupe against our existing house list—returning back those that already exist. Through our campaigns with AdQuire, we have seen high quality email addresses. A very high percentage of the users from AdQuire open our emails and engage with the emails on a frequent basis. Better yet—the quality of our existing list has never been compromised. We see a very low opt-out or unsubscribe rates from the leads generated by AdQuire—much lower than any other service we have worked with.”

Tena Crock
VP of eCommerce & Digital Marketing Step 2

Results

20,000 leads per campaign within 30 days

Upon completing Step2's campaigns, it became clear that all benchmark goals had been reached. Collectively, the efforts generated more than 20,000 highly targeted and qualified leads per campaign during a 30-day period. The campaigns exceeded benchmark goals of 20% open rates and 10% click-thru rates. Though undisclosed, the lead-to-sale conversion rates exceeded benchmark goals, ultimately allowing for future campaigns.